Providing market intelligence for more than 35 years

In The News

Understanding new video formats: multichannel networks, Web series, eSports

Connected entertainment is creating a whole new world for Internet video. Initially a web-based medium to share individually recorded and animated videos, Internet video has expanded beyond early viral sensations to include professionally produced premium content available on the Internet through a variety of apps and platforms. Additionally, Internet video consumption is no longer limited to websites accessed through a PC browser -- increasing adoption of connected devices has prompted the development and release of video apps for mobile devices, streaming media devices, game consoles and smart TVs.

Parks Associates estimates North America will have over 200 million online video viewers by the end of 2016. Consumers aged 18-24 watch the highest volume of Internet video on mobile devices, averaging 5.5 hours per week on smartphones and 6 hours per week on tablets, compared to fewer than 5 hours per week for every other age group.

New forms of video have emerged to meet this growing demand, including multichannel networks, web series and eSports, establishing audiences with recurring viewership, much like traditional television and video. 

From the article "Understanding new video formats: multichannel networks, Web series, eSports" by Glenn Hower.

Previously In The News

Roku Grows Streaming Device Market Share, Apple TV Loses Out

Streaming device maker Roku has been growing its market share and is now outselling Apple’s Apple TV more than 2:1 in the U.S., according to new data from market research company Parks Associates. In...

Apple plans to reveal updated TV box in September

Apple is seeking to revive its video ambitions with the new product. Apple TV trails devices from Roku Inc., Amazon.com Inc. and Alphabet Inc.'s Google in the U.S. set-top box market share with only 1...

As Fire TV passes 30M users, Amazon execs eye more voice integrations and global expansion

More and more people are watching TV and movies with over-the-top devices. Streaming device ownership spiked from six percent of U.S. broadband households in 2010 to almost 40 percent last year, accor...

Roku Shares Soar in Streaming-Device Maker’s IPO Debut

Roku faces massive, deep-pocketed competitors — but so far the 700-employee company has more than held its own in the streaming-media device market. In the first quarter of 2017, Roku had 37% share of...

Phone:
972-490-1113
Mailing Address:
2301 West Plano Parkway, Suite 210, Plano, TX 75075
Expertise
Smart Home: Management and Safety Consumer Electronics Connected Health and Wellness Broadband Small-to-medium Business (SMB) Connected Health
Services
Research Services: Custom and Consulting Research Projects Streaming Video Tracker Security Tracker Smart Home Tracker
Events
CONNECTIONS™ CONNECTIONS™ Summit/CES Smart Energy Summit Connected Health Summit Future Of Video Smart Spaces Upcoming Industry Events
Resources
Press Releases Analyst Blog Parks in the News Connected Consumer Podcast 
About Us
Overview Team Contact Us
Store
View Your Cart

Follow Us to stay informed

© 2023-2025 Parks Associates. All Rights Reserved. Privacy Policy

Design & Developed By Agency Partner Interactive