In The News

U.S. Smartphone Owners Love Their Social Networking Apps

January 10, 2016

New data from Parks Associates (www.parksassociates.com) shows that more than 70% of U.S. smartphone users watch at least one short streaming video clip every day.

Parks Associates' survey shows consumers are embracing many new use cases as their smartphones become more intelligent and multifunctional. Voice calls and texting are still the dominant activities, but 80% of smartphone owners use social networking apps at least once a day and 35% spend an hour or more on this activity.

From the article "U.S. Smartphone Owners Love Their Social Networking Apps" by mactech.com.

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About Parks Associates

U.S. Smartphone Owners Love Their Social Networking Apps

Previously In The News

Apple earnings could offer clues on streaming performance

The U.S. has nearly 300 OTT services to choose from

Could streaming giants start to clamp down on password sharing?

91% of viewers like streaming aggregation, survey says

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