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In The News

U.K. Broadband Households Not Doing A Lot Of Cable Cutting

New data from Parks Associates (www.parksassociates.com) shows that only about three percent of U.K. broadband households cancelled a subscription to an OTT video service in the past 12 months, while 33 percent of U.K. broadband households currently pay for an OTT subscription.

From the article "U.K. Broadband Households Not Doing A Lot Of Cable Cutting" by MacTech.

Previously In The News

Malvern-Based Home Automation Firm Bets Big On Europe

Smart-home technology is building quickly to a multi-billion-dollar business in Western Europe, say market researchers at Parks Associates, and the Malvern-based "Internet of Things" platform develope...

Alexa-Cortana voice integration speaks its first words

Another study from Parks Associates said almost 75% of consumers who plan to buy a smart home device said it was essential that it connect seamlessly to other products in their home electronics networ...

mHealth Study: Caregivers Want Medication Management Help

A study by Parks Associates finds that 11 percent of today’s caregivers are using mHealth tools that feature medication lists and reminders. However, that same study found that 27 percent of caregiver...

Study: 32% of smart tag owners say they use them to track other people without them knowing

A new report from Parks Associates says that 32% of people who own smart tags say they use the device to track another person’s location without that person even knowing they’re being tracked. “The...

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