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Two Thirds of US Web Homes Watch TV While Using Second-Screen

March 13, 2016

Some 65% of US broadband households engage in at least one “second-second screen activity” per month while watching TV, according to Parks Associates.

The research firm said that the most popular second screen activity – done from a smartphone, tablet or laptop – is searching for information about a programme that’s being watched.

From the article "Two Thirds of US Web Homes Watch TV While Using Second-Screen" by Glenn Hower.

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About Parks Associates

Two Thirds of US Web Homes Watch TV While Using Second-Screen

Previously In The News

Is Cable or Streaming Cheaper? The Answer Isn't Clear-Cut

Editor’s Corner—How far can Amazon reach into pay TV?

Deeper Dive—Nothing’s dying in pay TV, it’s just getting segmented and iterated

GPS trackers are leaking info on your kids: What to do

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