Providing market intelligence for more than 35 years

In The News

Two-thirds of US broadband homes use streaming audio

Two-thirds of US broadband homes use a streaming audio service, according to new research from Parks Associates. The study found that 40 percent of broadband households use a free service to stream audio and 26 percent subscribe to a pay service. Amazon Prime Music is the top subscription service, used by 10 percent of broadband homes, followed by Pandora One at 6 percent and Spotify Premium at 4 percent.

Music service providers have built a model around converting free service users into paying customers, but the strategy has not paid off so far, according to research analyst Glenn Hower. Parks Associates forecasts that speakers, multi-room audio systems, and soundbars, which are offsetting declining sales in home theatre and traditional audio components, will generate USD 26 billion in global sales in 2020.  

From the article "Two-thirds of US broadband homes use streaming audio" by Telecompaper.com

Previously In The News

TV antennas are making a comeback in the age of digital streaming

Billy Nayden, an analyst for the research firm Parks Associates, said the TV antenna resurgence is a byproduct of consumers feeling overwhelmed by the many viewing platforms available. Some are even s...

Epix Enters the Direct-to-Consumer Streaming Fray

Though Epix is trying to take advantage of this trend as a portion of consumers self-bundle with video, the challenge will be to ensure that Epix is part of that bundle. A recent study from Parks Asso...

Disney+ Could Blow Away Subscriber Forecasts

Brett Sappington, senior director of research at Parks Associates, agrees that Disney+ has the best shot at being wildly successful, and that securing fewer than 23 million Disney+ subs globally by 20...

‘Game of Thrones’ series finale is approaching. How will HBO survive after it?

Brett Sappington, senior director at the research firm Parks Associates in Addison, Texas, said another positive sign is how HBO Now subscriptions continued to grow in 2017 — after “Game of Thrones” f...

Phone:
972-490-1113
Mailing Address:
2301 West Plano Parkway, Suite 210, Plano, TX 75075
Expertise
Smart Home: Management and Safety Consumer Electronics Connected Health and Wellness Broadband Small-to-medium Business (SMB) Connected Health
Services
Research Services: Custom and Consulting Research Projects Streaming Video Tracker Security Tracker Smart Home Tracker
Events
CONNECTIONS™ CONNECTIONS™ Summit/CES Smart Energy Summit Connected Health Summit Future Of Video Smart Spaces Upcoming Industry Events
Resources
Press Releases Analyst Blog Parks in the News Connected Consumer Podcast 
About Us
Overview Team Contact Us
Store
View Your Cart

Follow Us to stay informed

© 2023-2025 Parks Associates. All Rights Reserved. Privacy Policy

Design & Developed By Agency Partner Interactive