Providing market intelligence for more than 35 years

In The News

Two-thirds of US broadband homes use streaming audio

Two-thirds of US broadband homes use a streaming audio service, according to new research from Parks Associates. The study found that 40 percent of broadband households use a free service to stream audio and 26 percent subscribe to a pay service. Amazon Prime Music is the top subscription service, used by 10 percent of broadband homes, followed by Pandora One at 6 percent and Spotify Premium at 4 percent.

Music service providers have built a model around converting free service users into paying customers, but the strategy has not paid off so far, according to research analyst Glenn Hower. Parks Associates forecasts that speakers, multi-room audio systems, and soundbars, which are offsetting declining sales in home theatre and traditional audio components, will generate USD 26 billion in global sales in 2020.  

From the article "Two-thirds of US broadband homes use streaming audio" by Telecompaper.com

Previously In The News

29% US Consumers Get News From Social Media

Consumer research from market research and consulting company Parks Associates reveals 29 per cent of US broadband households get most of their news from social media platforms such as Facebook and Tw...

Connected CE purchases show steady decline since 2008

“Today, consumers are satisfied with many of their existing products, provided they are working well,” said Tricia Parks, President, CEO, and Founder, Parks Associates. “Many product categories are fo...

Analyst: 52% US households dual pay-TV/SVoD

According to the latest Market Snapshot: OTT and Pay TV: Partnerships and Competition, from research and consulting firm Parks Associates, which examines competition in the US entertainment marketplac...

User experience key focus for smart TVs and SMPs

A Parks Associates report finds that makers of smart TVs and streaming media players (SMPs) are shifting strategies to focus on the user experience (UX) as device sales start to flatten out. Accord...