Providing Market Intelligence for 40 Years

In The News

Two-Thirds Of U.S. Smartphone Owners Listen To Streaming Music Daily

Smartphone owners spend more time per day listening to music on their device compared to other major entertainment activities, says Parks Associate.

Their research notes 68% of smartphone owners listen to streaming music daily, while 71% watch short video clips, but video viewers spend only 24 minutes on average watching short clips, while streaming music consumers spend 45 minutes per day on this activity.

From the article "Two-Thirds Of U.S. Smartphone Owners Listen To Streaming Music Daily" by www.cellular-news.com

Previously In The News

HDTV Antenna Review: Top Picks From CR's Latest Tests

Market research firm Parks Associates says that one-fifth of U.S. homes with broadband access now use an antenna to get live TV. “Digital antennas are experiencing a resurgence as consumers consider o...

Has Subscription OTT Growth Hit Its Peak?

Parks Associates‘ OTT video research finds household spending on subscription OTT video services has held steady for three years, averaging just under $8 per month since 2016. From the article "Has...

PayPal’s Popular But Apple Is The Class Favorite

PayPal is the number one mobile payment app in the U.S., according to research by Parks Associates and by quite a margin. NFC World reported that 12 percent of those polled prefer PayPal while retail-...

How Apple’s Purchase Of Startup Reveals Health Data Strategy

Harry Wang, senior research director for Parks Associates says that Apple is “known to be searching for the next $100 billion opportunity, and the gigantic healthcare industry is ripe for technology d...