In The News

Twenty Years From Now, You Won’t Just Watch Sports—You’ll Enter Them

July 12, 2026

“Sports broadcasting is going to look very different in the future,” says Michael Goodman, director of entertainment research at Parks Associates, a market-research and consulting firm. “The core product will not change. A football game will still be a football game. But everything around it—how you watch it, how you interact with it, how you engage with it—that is being reinvented.”

From the article, "Twenty Years From Now, You Won’t Just Watch Sports—You’ll Enter Them" by James S. Hirsch.

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About Parks Associates

Twenty Years From Now, You Won’t Just Watch Sports—You’ll Enter Them

Previously In The News

Data: Prime Video leads SVoD subs in US

Streaming Users Could Save $366 per Year by Switching to Ad-Supported Streaming; Average Customer Has 5.6 Services

Apple Reportedly Plans To Revamp Its Apple TV+ App

You Can Save Over $350 a Year on Streaming Services If You Don’t Mind Commercials

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