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Twenty Years From Now, You Won’t Just Watch Sports—You’ll Enter Them

July 12, 2026

“Sports broadcasting is going to look very different in the future,” says Michael Goodman, director of entertainment research at Parks Associates, a market-research and consulting firm. “The core product will not change. A football game will still be a football game. But everything around it—how you watch it, how you interact with it, how you engage with it—that is being reinvented.”

From the article, "Twenty Years From Now, You Won’t Just Watch Sports—You’ll Enter Them" by James S. Hirsch.

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Twenty Years From Now, You Won’t Just Watch Sports—You’ll Enter Them

Previously In The News

Content Piracy: Making Careers Disappear

5G Fixed Wireless Access Market May See a Big Move | Mimosa Networks, Samsung Electronics, Huawei, Cisco

Prime Video Continues to Best Netflix in US Subscriptions; 89% of Broadband Households Are Streaming

Prime Video stays top of Parks Associates’ List of US Subscription Video Services

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