Branded smart TV efforts came as both Roku and Vizio executives suggested this year that the era of the streaming dongle is dead and earlier data from Parks Associates’ found sales of connected TV media players plateaued as consumers shifted favor to smart TVs.
From the article, "TVOS wars heated up in 2023" by Bevin Fletcher
Parks Associates’ latest data finds that 56 million (46%) of U.S. internet households have severed ties with their premium television provider, underscoring the dominance of streaming video services....
The home video market is constantly shifting as evolving streaming models and digital entertainment options continue to shape human behavior. Looking deeper at the emerging trends heading into 2025, P...
Parks Associates’ latest research from its Video Services Consumer Insights Dashboard reports 56 million (46%) US internet households are Cord Cutters, which illustrates the dominance of streaming vid...
Parks Associates' consumer research found 50% of people who consume video on a viewing device (TV, computer, tablet, or phone) watch a free, ad-supported service (FAST) or ad-based video on-demand se...
