Parks Associates research shows that the streaming stack has been flat for several years, with streaming video subscription plateauing at 89% of US households and each streaming household subscribing to ~5.7 paid streaming services.
Parks Associates finds that 61% of households who churned from a streaming service in the past year said they were spending too much on streaming.
Parks Associates research finds 43% of consumers in US internet households report watching live sports or sports programs and highlights.
In the Quantified Consumer study Ad-Based Streaming: Consumer Demand & Engagement, Parks Associates quantifies the rise of ad-based streaming including both FAST and AVOD services. It analyzes why ad-based services are experiencing a surge in popularity, which services are the most popular, and household sentiment towards the ad-based experience.
From the article, "TV Upfronts 2025: Themes and Takeaways" by Jennifer Kent, Tam Williams
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