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TV Everywhere Usage Climbs: Study

Offering another indicator on how TV Everywhere services are performing, usage of those authenticated offerings reached 40% of U.S. pay TV subs in 2015, up from 22% in 2013, according to a new study from Parks Associates.

From the article "TV Everywhere Usage Climbs: Study" by Jeff Baumgartner.

Previously In The News

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Still, many customers appear drawn to cheaper sticks and pucks made by Roku and Amazon, with the companies commanding 80% of the streaming device market, according to new research shared by Parks...

Some NFL+ users struggle to watch games on the app

Consumer issues with accessing the NFL games are also indicative of a fragmented sports streaming landscape. Eric Sorensen, a senior contributing analyst with Parks Associates, noted in July how curre...

The streaming wars are flooding us with TV

Password sharing cost streaming companies about $9.1 billion last year, according to data from the research firm Parks Associates. From the article "The streaming wars are flooding us with TV".

Sharing your TV streaming passwords? Cable companies won’t stop you—yet

Neither of these methods work particularly well, at least for the kind of casual sharing that’s pervasive among friends and family members. A survey earlier this year by Parks Associates found that 18...

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