Offering another indicator on how TV Everywhere services are performing, usage of those authenticated offerings reached 40% of U.S. pay TV subs in 2015, up from 22% in 2013, according to a new study from Parks Associates.
From the article "TV Everywhere Usage Climbs: Study" by Jeff Baumgartner.
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The idea behind this is that if your TV sounds better, people will stream more, which is the metric Roku cares most about, Klarke says. Roku likes to say that it's the US's number one streaming conten...
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Parks Associates released findings in October estimating that 46 percent of U.S. Millennials with smartphones use voice recognition software, while a separate report from TiVO indicated 43 percent of...
