Providing market intelligence for more than 35 years

In The News

TV Everywhere Reaches Two-Fifths Of US pay-TV Consumers

“Content providers have been extremely aggressive in promoting their authenticated catch-up services, which is helping create traction for authenticated TV everywhere services in the digital entertainment household,” said Parks Associates Research Analyst Glenn Hower. “As usage increases, service providers and content companies alike will need to expand their big data capabilities, allowing them to create even more personalised services for their subscribers and viewers.”

From the article "TV Everywhere Reaches Two-Fifths Of US pay-TV Consumers" by Joseph O'Halloran.

Previously In The News

More than 200 OTT services active in the U.S. market, research group says

Illustrating the insurgent competitive pressure being faced by incumbent pay TV operators, Parks Associates released a report today suggesting that there are more than 200 OTT services currently opera...

Hulu adds live TV and new UI support for Samsung smart TVs

In the meantime, the service can rest assured of its popularity in the U.S. New numbers from Parks Associates put Hulu as the third most popular U.S. SVOD, behind Netflix and Amazon Prime Video. Altho...

Parks: Over one-half of OTT households subscribe to multiple streaming services

Video subscribers’ appetite for OTT video continues to climb, with more households purchasing more than one service. New research from Parks Associates revealed that over 50% of U.S. OTT subscripti...

About 20% of U.S. broadband households get live TV through an antenna, Parks Associates says

The percentage of U.S. broadband households that use digital antennas in their homes increased to 20% near the end of 2017, up from 16% in early 2015, according to Parks Associates. "Increasingly,...