Register

I agree with the Privacy Policy

In The News

TV Everywhere Numbers Are Rising

March 23, 2016

digital content

All that promotion around catch-up services is seemingly paying off for service providers. Usage of TV Everywhere, or authenticated video viewing, reached 40 percent of U.S. pay TV consumers in 2015, up from 22 percent in 2013, according to Parks Associates. The research firm’s report Entertainment Habits on Connected CE Devices shows the percentage of respondents watching authenticated video at least once a month is 23 percent.

From the article "TV Everywhere Numbers Are Rising" by Laura Hamilton.

Previously In The News

Google Makes First Major Chromecast Update Since 2015

It’s perhaps the most affordable living room OTT solution on the market. But as the Parks Associates graphic released in late May shows, Chromecast has been steadily losing market share to Roku, Amazo...

Managing for the Optimized Content Bundle

According to Parks Associates, over a quarter of millennials subscribe to three or more over-the-top video services, and more than half use at least two. However, a separate U.S. survey from Vanson Bo...

Prediction: Ads Could Make Disney and Netflix Investors a Ton of Money

Fresh data from Parks Associates, however, suggests ad-supported streaming platforms are more palatable -- and probably going to be more profitable -- than most people might think. As it turns out, a...

Hub Research Finds an OTT Tipping Point

Hub said this year marked the first time since it began tracking viewing patterns in 2014 that viewers are "more likely to say they watch a recently discovered favorite show from an online source than...

‹
1
2
...
418
419
420
421
422
423
424
...
754
755
›