Providing Market Intelligence for 40 Years

In The News

Top 5 Tech Trends for 2022: Using Cybersecurity as a Differentiator

But despite this lackluster enthusiasm for the category, the problem is not going to wane. According to Parks Associates, 79% of broadband households in the U.S. are concerned about their data security and privacy. The average number of IoT devices per home is now 37 and there are expected to be 50 billion IoT devices by 2030, according to data cited recently by the British government, which recently announced a bill that would outlaw the use of basic passwords and heavily fine manufacturers and integrators that do not comply. 

From the article "Top 5 Tech Trends for 2022: Using Cybersecurity as a Differentiator."

Previously In The News

Builder Designs Houses That Can Run For Weeks Without Power

Research group Parks Associates published a report in 2022 in collaboration with SmartThings that stated that 54% of US internet households think their electric bills are too high. Plus, 56% of them w...

Nearly 20% of US households have over 3 Apple devices

Apple devices are a mainstay of US households. The portfolio of devices are so frequent around the United States, that almost a fifth of the population is an Apple loyalist. Parks Associates, a mar...

Wall Street Wants Streamers to Make More Money – but Consumers Want to Pay Less | Chart

According to Parks Associates, 36% of over-the-top streaming subscribers, or 32 million households, are “service hoppers.” Other analysts call the behavior “subscription cycling.” These customers tend...

Roku's early success magnifies Blue Apron, Snap failures

Investors are still apparently eager for more as the company continues to pivot toward a services-based model from its current focus making boxes for streaming television—a focus that, so far, has bee...