Providing market intelligence for more than 35 years

In The News

Top 5 markets disrupted by sharing economy apps

Sharing economy apps like Airbnb, Uber and HomeAdvisor have the ability to thrive and disrupt incumbent industries. We have identified the five top markets that could become the next frontier of digital disruption, including car sharing, vehicle repair and maintenance, self-storage, tech support and textbook selling/renting.

Car sharing

Uber has already become a major disruptor in one area of the auto industry by cutting out taxi service companies and connecting passengers directly with drivers. Car-sharing apps may become the next wave of auto industry disruptors. These apps are attractive to consumers who want a driving experience without the need for car ownership. The apps connect car owners who are willing to let others use their car when it is not in use — e.g., sitting idle in an airport parking lot or parked at home — and people in need of a car — e.g., business or leisure travelers who need flexible transportation options. Car-sharing apps can offer flexible rental terms and real-time pricing adjustments based on supply and demand.

From the article "Top 5 markets disrupted by sharing economy apps" by Harry Wang.

Previously In The News

How Hackers Crippled Iran’s Financial System

We looked at a second study that just released from a market research company called Parks Associates that also found a little more hesitancy to buy a product if AI were mentioned. It wasn't like it w...

It’s Official: Streaming is King (and One Provider Rules Over All Others)

Many Americans, according to reports done by the likes of Coupon Cabin, say they’ve cancelled at least one streaming subscription due to the increasing costs. Other reports, like those conducted by Pa...

The need for more middle mile

This higher peak takes into consideration the growth of Wi-Fi-enabled devices entering homes, with sources such as Plume IQ and Parks Associates noting that the average household has anywhere from 20...

Something Hilarious Happens When Potential Customers See That a Product Has AI Features

In another study highlighted by the WSJ, researchers at the firm Parks Associates surveyed around 4,000 US consumers' feelings towards AI marketing, with a slightly more blunt approach: "We straight u...