Providing market intelligence for more than 35 years

In The News

Top 5 Alternatives to the Best Wired Doorbell Camera for Enhanced Home Security

A survey by Parks Associates revealed that 28% of consumers consider installation difficulty a major barrier to adopting wired surveillance technologies. 

From the Joytimer article, "Top 5 Alternatives to the Best Wired Doorbell Camera for Enhanced Home Security"

Previously In The News

20% of US pay-TV subscribers dissatisfied

20% of US pay-TV subscribers say they are dissatisfied with their pay-TV service, representing a 100% increase since early 2013. Parks Associates’s new report TV Services: Changing the Channel Pack...

Parks: The role of TV in the home is evolving

Parks Associates estimates smart TV penetration will reach 57% in Western Europe this year. This growth comes as the connectivity rates for smart TV are also increasing; in the US, 82% of smart TV...

Meet the sometime-streamer: TV watchers who sign up for one show — then cancel

Because canceling something online can be so easy, you tend to see higher cancellation rates across the streaming TV industry, said Glenn Hower, a senior analyst at the market research firm Parks Asso...

European smart home market awakens

According to Parks Associaties in their new report IoT Connectivity in Europe: Value of Connected Products, companies in this space across the globe are exploring strategies to overcome market inhibit...