A new study released by Parks Associates this year revealed wearables and smart watches are expanding as healthcare tools are integrated more with other IoT applications.
According to the report, while the market for smart watches, and for wearables overall is in the early stages, there are significant growth opportunities for both manufacturers and app developers.
Parks Associates research shows that consumers primarily use smart watches for health and wellness tracking (58 per cent) and receiving notifications (57 per cent).
Early consumer data also showed smart watches have an advantage over fitness trackers regarding usage with sports and outdoor activities. According to the report, brands like Apple have taken notice of these use cases and are looking to capitalise on its users’ needs with the Apple Watch Series 2, which has GPS and water-resistant features to enhance these types of activities.
From the article "Top 10 IoT trends for 2017" by Azadeh Williams.
OTT video service subscriptions are increasing a year after the start of the global pandemic. Parks Associates’ latest research of 10,000 US broadband households finds 82 percent of U.S. broadband hou...
Smart TVs are viewed as must-have devices by an increasing number of US homes, and they are the only streaming video product category to have risen in adoption continuously throughout the pandemic. Ho...
It’s nearly impossible to find a household today that doesn’t have at least one connected smart home device installed. From video doorbells to robot vacuums, automated lighting, and voice assistants,...
According to a recent report from research firm Parks Associates, services that stream television channels via the internet — known as virtual multichannel video programming distributors (vMVPDs) — ha...
