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Too Big To Fail? Virtual Reality Gets Big Push From Content, Cable Providers

January 26, 2016

Virtual reality is not 3D TV: that's the consensus in the wake of the Consumer Electronics Show, where the technology got plenty of attention thanks to a heavy hype cycle. The reason certainly isn't hype, a new FierceCable special report says -- companies like Facebook are investing billions of dollars in VR.

"I'm a converted skeptic -- there's just too many big companies involved in it now spending real money for it to be hype," said Parks Associates Senior Analyst Brett Sappington.

From the article "Too Big To Fail? Virtual Reality Gets Big Push From Content, Cable Providers" by Samantha Bookman.

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About Parks Associates

Too Big To Fail? Virtual Reality Gets Big Push From Content, Cable Providers

Previously In The News

Apple iPhone Still Ahead, Top Rival Not Far Away

Providers Fine-tune Their Business Models As A La Carte Streaming Services Proliferate

The New Face Of Digital Piracy: Part One

Millennials are the generation most likely to use another person's Netflix account, with 18 percent admitting to illegal streaming, survey finds

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