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Too Big To Fail? Virtual Reality Gets Big Push From Content, Cable Providers

Virtual reality is not 3D TV: that's the consensus in the wake of the Consumer Electronics Show, where the technology got plenty of attention thanks to a heavy hype cycle. The reason certainly isn't hype, a new FierceCable special report says -- companies like Facebook are investing billions of dollars in VR.

"I'm a converted skeptic -- there's just too many big companies involved in it now spending real money for it to be hype," said Parks Associates Senior Analyst Brett Sappington.

From the article "Too Big To Fail? Virtual Reality Gets Big Push From Content, Cable Providers" by Samantha Bookman.

Previously In The News

Sports fans face increasingly steep fees and piecemeal access to watch their favorite teams. The government wants to step in

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Seven in ten viewers say the same ads repeat too often, making repetition the top complaint with ad-supported streaming, Parks Associates found (February 10, 2026).  Low-cost ad-supported plans...

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