The fitness tracker sector is estimated to triple from $2 billion in 2014 to $5.4 billion by 2019, according to Parks Associates, a market research and consulting firm specializing in emerging consumer technology products and services. Its research data also found adoption of connected health devices jumped from 24 percent of U.S. households in early 2013 to 30 percent by the end of 2014.
From the article "Three-Quarters Of Patients Would Use Health Tracker" by Christine Kern.
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“While pay TV penetration has declined among U.S. broadband households, adoption has remained steady among Spanish-preferred and bilingual households over the past few years,” Brett Sappington, Parks...
The popular “subscription fatigue” narrative is that consumers have topped out on the number of over-the-top services they’re willing to pay for and are now in pruning mode. But Parks Associates—wh...