Providing market intelligence for more than 35 years

In The News

This startup, borne from a failed $500 million Silicon Valley darling, believes it has the cure for what’s ailing voice assistants

Voice assistants are integrating into more and more places; the smart speaker market in particular is expected to grow 60% from 2016 to 2017, according to Parks Associates research analyst Dina Abdelrazik. So let’s say one day, voice tech starts to feel normal and become superior to touch — what happens if some apps and devices only support one assistant, while others only work with another? If Amazon's Alexa were to stay dominant, would that let Amazon dictate what devices you buy — and where you shop? Is recreating the type of platform war that led to Android and iOS dominating mobile devices the best thing for voice tech?

From the article "This startup, borne from a failed $500 million Silicon Valley darling, believes it has the cure for what’s ailing voice assistants" by Jeff Dunn.

Previously In The News

Apple TV+ interface is more important to streaming video users than content

Research firm Parks Associates claims that the content of a streaming video service is less important than the user interface design and how easy it is to find something to watch. The report comes ahe...

Alphabet Inc Takes One More Step Toward Becoming a TV Powerhouse

The irony is that YouTube TV may well get the growth it’s seeking sooner than anybody expects. Late last year a Parks Associates survey determined that the nascent YouTube Red was consumers’ seventh-f...

No more family freeloaders: Netflix to charge extra for sharing accounts

The trial is part of the streamer’s ongoing campaign to ensure revenue is not lost as the streaming space has grown increasingly competitive. According to an analysis by research firm Parks Associates...

Roku Shares Soar in Streaming-Device Maker’s IPO Debut

Roku faces massive, deep-pocketed competitors — but so far the 700-employee company has more than held its own in the streaming-media device market. In the first quarter of 2017, Roku had 37% share of...