Providing market intelligence for more than 35 years

In The News

This startup, borne from a failed $500 million Silicon Valley darling, believes it has the cure for what’s ailing voice assistants

Voice assistants are integrating into more and more places; the smart speaker market in particular is expected to grow 60% from 2016 to 2017, according to Parks Associates research analyst Dina Abdelrazik. So let’s say one day, voice tech starts to feel normal and become superior to touch — what happens if some apps and devices only support one assistant, while others only work with another? If Amazon's Alexa were to stay dominant, would that let Amazon dictate what devices you buy — and where you shop? Is recreating the type of platform war that led to Android and iOS dominating mobile devices the best thing for voice tech?

From the article "This startup, borne from a failed $500 million Silicon Valley darling, believes it has the cure for what’s ailing voice assistants" by Jeff Dunn.

Previously In The News

New Research Indicates 13M US Internet Households Have Entered Smart Home Market Since 2020

Parks Associates has released a new white paper, Smart Home Evolution: Unlocking Value, in partnership with the Connectivity Standards Alliance (CSA). This new research explores the progress of th...

Your Smartwatch Knows Too Much—And That Could Hurt You At Work

A 2015 study from Parks Associates indicated that 35% of smartwatch owners in the U.S. would be willing to share their data in exchange for a health insurance discount.  From the article, "Your Sma...

Which households care most about energy efficiency?

A June report by Parks Associates and Resideo Grid Services found that although smart thermostat adoption has doubled in eight years to reach 16% of households with Internet access, only about 20% of...

Broadpeak launches CDN security and anti-piracy solution to secure high-scale video streaming

According to Parks Associates, growing piracy rates mean that content providers are expected to lose a total of over $113 billion to piracy by 2027 in the US alone.  From the Broadpeak press releas...