A total of 3 percent of UK broadband homes cancelled an OTT video service subscription in the last 12 months, according to research by Parks Associates. The study shows that one third (33%) of UK broadband households currently pay for an OTT subscription. In the US, around 9 percent of US broadband homes have recently cancelled an OTT service subscription, and 59 percent currently subscribe. The research firm finds that service cancellations and switching are an evolving part of viewer consumption and buying habits in the US market, a trend that is beginning to emerge in Western Europe.
From the article "Third of UK broadband homes subscribe to OTT - study" by Telecompaper.
The truth is that there has historically been a high rate of overlap between subscribers of streaming services like Netflix, Hulu, Amazon Prime, and HBO Now. Research by Parks Associates late last yea...
"Parks Associates consumer survey data finds that between 2014 and 2018, the average amount paid by U.S. broadband households on their most recently purchased smartphone doubled from a mean of $258 to...
Streaming incentives could appeal to a widespread customer segment. Streaming services have broad appeal: 64% of US households have access to either Netflix, Hulu, or Amazon Prime Video, and more than...
"The question is the degree to which consumers value content other than CBS, and whether CBS will be missing permanently from the AT&T lineup," said Brett Sappington, principal analyst at Parks Associ...
