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Thinking About Buying a Roku? Study Says This Streaming Media Player is Most Popular

August 05, 2024

streaming media devices

A recent report from Parks Associates, titled the Tech Ecosystem Dashboard, indicates that Roku is the most frequently used brand of streaming media players (SMP), with Amazon following closely behind. The report is based on a survey of 8,000 internet households, revealing that 43% of SMP owners use Roku most often, while 35% primarily use Amazon-branded SMPs for watching video content. Research Analyst Sarah Lee from Parks Associates noted that Roku and Amazon continue to dominate the SMP market, whereas competitors like Apple and Google have maintained their market shares without significant growth.

According to Sarah Lee, both smart TVs and streaming media players have become more affordable, providing consumers with cost-effective options and a consistent user experience within their respective ecosystems.

From the article, "Thinking About Buying a Roku? Study Says This Streaming Media Player is Most Popular" by Jessica Fritsch

Previously In The News

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Apple’s share of the streaming device space shrank 3% year over year in the third quarter, when it captured 9% of the domestic market, according to Parks Associates. Comparatively, Roku and Fire T...

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Google Chromecast’s surprising origins—and uncertain future

New research out this week from Parks Associates found that Chromecast makes up just 11% of all streaming players installed in the United States, down from 21% three years ago. Meanwhile, Roku’s U.S....

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