Providing market intelligence for more than 35 years

In The News

The U.S. May be Near Saturation for Streaming Video Services

That's the dilemma for the growing ranks of providers, now pegged by Parks Associates at around 200 in the U.S. alone. Just last week, AT&T said it will introduce a service with HBO and other fare from its recent Time Warner purchase, while Hollywood mogul Jeffrey Katzenberg revealed details of his upcoming offer for high-end, short-form video. They'll debut late next year—about when Walt Disney Co.'s new online channel launches.

From the article "The U.S. May be Near Saturation for Streaming Video Services" 

Previously In The News

CNET's Next Big Thing: Will our homes remain our headquarters?

To pick apart where at-home behavior works and where it doesn't, I assembled three of the smartest people in tech to sort this out in CNET's Next Big Thing presentation at CES 2021: Jennifer Kent, sen...

About 20% of U.S. broadband households get live TV through an antenna, Parks Associates says

The percentage of U.S. broadband households that use digital antennas in their homes increased to 20% near the end of 2017, up from 16% in early 2015, according to Parks Associates. "Increasingly,...

The probability of success for ESPN+

Parks Associates analyst Brett Sappington agreed that it will be compelling for some customers, particularly due to content that won’t be available elsewhere like MLS games and some of the college spo...

Here are 8 Tips to Help You Save on Your Monthly Internet Bill

According to recent Parks Associates data, US households spend an average of $116 a month on home internet, which is a sizable chunk of change. Whether you use it for remote work, streaming your favor...