In fact, since 2013, the percentage of broadband households in the nation using only antennas to watch linear TV has jumped from 9 percent to 15 percent, according to data released this month by Parks Associates.
"That's a significant increase and a steady trend upward," said Brett Sappington, who as senior director of research at Parks Associates tracks trends in TV viewing. "There is a bit of a renaissance for the antenna. For many years, the trend in the U.S. was in the rise of pay TV as a primary entertainment option for consumers. But, if you look worldwide, over-the-air broadcasts are by far the dominant way people watch TV channels."
From the article "The TV Antenna Rises Again" by Jennifer Van Grove.
Still, many customers appear drawn to cheaper sticks and pucks made by Roku and Amazon, with the companies commanding 80% of the streaming device market, according to new research shared by Parks...
Consumer issues with accessing the NFL games are also indicative of a fragmented sports streaming landscape. Eric Sorensen, a senior contributing analyst with Parks Associates, noted in July how curre...
Password sharing cost streaming companies about $9.1 billion last year, according to data from the research firm Parks Associates. From the article "The streaming wars are flooding us with TV".
Neither of these methods work particularly well, at least for the kind of casual sharing that’s pervasive among friends and family members. A survey earlier this year by Parks Associates found that 18...
