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In The News

The State of Media & Entertainment 2024

April 02, 2024

Streaming Media Europe

Amazon’s Prime Video has now overtaken Netflix as the most-subscribed-to streaming service in the United States, according to data from the research firm Parks Associates.

From the article, "The State of Media & Entertainment 2024" by Jake Ward

Previously In The News

User experience key focus for smart TVs and SMPs

A Parks Associates report finds that makers of smart TVs and streaming media players (SMPs) are shifting strategies to focus on the user experience (UX) as device sales start to flatten out. Accord...

Analyst: 52% US households dual pay-TV/SVoD

According to the latest Market Snapshot: OTT and Pay TV: Partnerships and Competition, from research and consulting firm Parks Associates, which examines competition in the US entertainment marketplac...

Research: Free trials influence over half of OTT subs

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Over 70% of TV viewing by young not TV or live-streaming

TV-viewing research from Parks Associates finds that live TV viewing among all video consumption has continued to decline overall among US broadband households – nearly 60 per cent of video viewed on...

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