According to Parks Associates, ISP-issued routers account for approximately 70% of home internet households in the U.S., with the remaining 30% represented by retail brands including NETGEAR, Eero (Amazon), TP-Link, and Google.
In the fourth quarter of 2025, Parks Associates reports that U.S. residential broadband subscriptions grew by an estimated 984K among the top 30 players, an increase of more than 300K from Q4 2024. Net additions reached an estimated 2.66 million new home internet subscriptions in 2025, up from 2.43 million in 2024, even in the face of consumer economic concerns. Net additions reached an estimated 2.66 million new home internet subscriptions in 2025, up from 2.43 million in 2024, even in the face of consumer economic concerns.
In light of our analysis, Parks Associates advises service providers and router makers to review their legal options and engage policymakers on this ruling before the October 2027 exemption deadline forces the issue.
From the article, "The Smart Money: FCC Router Ban Leaves 109 Million Homes at Risk" by Kristen Hanich
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