Providing market intelligence for more than 35 years

In The News

The Smart Money: Adoption Rates on the Rise

Parks Associates research finds that 45% of U.S. internet households own a security solution, and 32% subscribe to a security service.

67d9cd0bced70d1648b1755c Chartpa Security Solution Adoption 1200px 2

 

Parks Associates data shows that 26% of home security system owners or intenders desire video analytics to identify specific events, such as distinguishing between people, packages, or cars.

chartpa_video_doorbell_or_smart_camera_ownership_1

Many consumers are renting single-family homes rather than purchasing. According to a new Parks Associates study, Single-Family Renters: Connectivity & Smart Home, this trend creates a unique and expanding market for build-to-rent (BTR) developers, internet service providers, residential security companies, and smart home solution providers.  

The research revealed that roughly 60% of single-family renters find having security systems and smart home devices pre-installed makes a home more appealing to renters. 

chartpa_impact_of_security_system_and_smart_home_d

Safety and security are of great interest to residents and prospective multi-family residents, with a recent Parks Associates study rating the importance of security systems at the same level as a fitness center or gigabit internet speeds.

chartpa_adoption_of_security_system__professional_

Parks Associates research shows the vast majority of SMBs use an access control or alarm system, and most have professional monitoring. Some businesses opt for fully integrated security systems, while 8% rely on stand-alone devices like smart locks, cameras, or video doorbells. Cybersecurity is also a major concern, with 57% of SMBs subscribing to a cybersecurity or antivirus service and 82% taking steps to reduce cyber threats, such as installing security software (44%).

From the article, "The Smart Money: Adoption Rates on the Rise" by Elizabeth Parks

Previously In The News

Local News Sources Losing Ground To Live Streaming From Social Media

A growing number of U.S. broadband households is spending more time watching user generated live content on social media, according to a new industry report from Parks Associates. The growth in this s...

Google Home now has a screen — and, soon, Spotify

The small, candle-shaped speaker equipped with the artificial-intelligence personal helper Google Assistant, has sold about 300,000 units since hitting the market in October, according to research and...

Report: Connected Home Consumers Want Data Security Support

Several recent studies have shown that security and privacy are top of mind for consumers considering Internet of Things devices for their homes. Parks Associates back in October noted around 40 pe...

Roku is Making TV Speakers, But They Only Work with Roku TVS

The idea behind this is that if your TV sounds better, people will stream more, which is the metric Roku cares most about, Klarke says. Roku likes to say that it's the US's number one streaming conten...