Providing market intelligence for more than 35 years

In The News

The Smart Money: Adoption Rates on the Rise

Parks Associates research finds that 45% of U.S. internet households own a security solution, and 32% subscribe to a security service.

67d9cd0bced70d1648b1755c Chartpa Security Solution Adoption 1200px 2

 

Parks Associates data shows that 26% of home security system owners or intenders desire video analytics to identify specific events, such as distinguishing between people, packages, or cars.

chartpa_video_doorbell_or_smart_camera_ownership_1

Many consumers are renting single-family homes rather than purchasing. According to a new Parks Associates study, Single-Family Renters: Connectivity & Smart Home, this trend creates a unique and expanding market for build-to-rent (BTR) developers, internet service providers, residential security companies, and smart home solution providers.  

The research revealed that roughly 60% of single-family renters find having security systems and smart home devices pre-installed makes a home more appealing to renters. 

chartpa_impact_of_security_system_and_smart_home_d

Safety and security are of great interest to residents and prospective multi-family residents, with a recent Parks Associates study rating the importance of security systems at the same level as a fitness center or gigabit internet speeds.

chartpa_adoption_of_security_system__professional_

Parks Associates research shows the vast majority of SMBs use an access control or alarm system, and most have professional monitoring. Some businesses opt for fully integrated security systems, while 8% rely on stand-alone devices like smart locks, cameras, or video doorbells. Cybersecurity is also a major concern, with 57% of SMBs subscribing to a cybersecurity or antivirus service and 82% taking steps to reduce cyber threats, such as installing security software (44%).

From the article, "The Smart Money: Adoption Rates on the Rise" by Elizabeth Parks

Previously In The News

More Bad News for Traditional Pay TV

Just when you thought things could not get worse for pay TV… This week Parks Associates published a new survey that showed the number of dissatisfied cable TV subscribers has doubled in just a few...

Alert! Will the Cable Eco-System Begin To Crash Tomorrow?

And, oh yeah, there are already quite a number of STBs that allow for streaming content that includes programming from so-called broadcast and cable networks as well as the major streaming services su...

Extra Miles For Fitness Trackers

Marketing for RecycleHealth got an unexpected boost from an applicant to the digital health communication certificate program, who volunteered her design skills and did a photo shoot of donated device...

Wait For New Episodes Online Might Get Longer

The changes are especially noticeable at Hulu, which is owned by parents of the very television networks - Fox, ABC and NBC - threatened by changes in the way we watch TV. Hulu has set itself apart by...