Providing Market Intelligence for 40 Years

In The News

The Smart Money: 5 CES Smart Home Takeaways

The 20th annual CONNECTIONS Summit at CES, hosted by Parks Associates, featured panel discussions that examined the most impactful dynamics shaping the connected home, including AI advancements, the shifting home security market, new approaches to home energy management, the expansion of the multifamily market, and more.

Key Highlights

  • The 20th annual CONNECTIONS Summit at CES painted a clear picture of where the smart home is heading: agentic AI is moving from novelty to foundational infrastructure, with platforms competing on how effectively they reduce false alerts, explain system behavior, and automate daily routines — with premium AI features increasingly locked behind subscription tiers.
  • Two converging trends are reshaping the security hardware landscape: sensor fusion is turning cameras into proactive "super sensors" that combine radar, environmental, and motion data for richer situational awareness, while Matter interoperability is eliminating the closed-ecosystem silos that have frustrated installers and consumers alike.
  • The business model stakes are rising — subscription strategies are shifting toward tiered value clarity, and ultra-low-power edge-AI silicon is enabling always-on, privacy-preserving local processing that reduces cloud dependence, extends battery life, and sets a new baseline for what consumers expect from connected devices.

From the article, "The Smart Money: 5 CES Smart Home Takeaways" by Daniel Holcomb

Previously In The News

U.S. Ad-Supported Streaming Households Leap To 41% Share

The number of U.S. ad-supported streaming households that report having recently used an ad-supported video-on-demand (AVOD) or free, ad-supported streaming (FAST) service leapt to 41% in this year’s...

On-Demand Webinar: Data and Privacy Protections: Building a Trusted Smart Home

Data and Privacy Protections: Building a Trusted Smart Home, co-hosted Park Associates and Iris Powered by Generali, provides insight into the changing relationship that brands and service providers n...

Pluto TV’s Most Popular Channels Revealed

In October, research firm Parks Associates said in the past month, 31% of U.S. households reported watching an ad-supported video on demand or a free ad-supported streaming service – a 13% increase fr...

Parks Associates: Smart Home Sales to Hit $12.6B in 2027

Parks Associates’ new research report has unveiled a promising outlook for the smart home market, projecting an annual revenue of $12.6 billion in 2027 for core smart home product categories. The Inte...