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The Smart Home in 2025: Outlook and Opportunities

This week, Jennifer Kent, Vice President of Research at Parks Associates, joined Fiber for Breakfast and shared insights into the latest trends and innovations shaping the smart home market. Parks Associates has been tracking and analyzing the home automation space for almost 40 years and is seeing some trends shift in how consumers are using this technology, what is happening in terms of competition, and how all of these connected devices impact Internet Service Providers (ISPs) and the broadband fiber services they offer or will offer to the home.

Showcasing a 10-year view, the average U.S. internet household has about 17 connected devices and according to Parks’ research about 45% of U.S. internet households now own at least one smart home device. 

Parks’ research shows that the usage of these devices has changed significantly over the last several years. In 2018 before the pandemic, about 60% of smart home device owners self-identified as innovators and were one of the first people to go out and buy new technology. 

Kent stated that there are clearly opportunities for ISPs beyond just being the legacy internet provider. Once they can get past just offering a “bundled service” there lies new value-added service types that could benefit from putting these services on fiber broadband networks like technical support monitoring, home security monitoring, cameras and sensors to offer more of a smart Wi-Fi experience. 

From the Fiber Broadband Association article, "The Smart Home in 2025: Outlook and Opportunities"

Previously In The News

Research Shows Continued Growth In Smart Home Market

Approximately 26 percent of U.S. broadband households today now own a smart home device, up from 19 percent at the end of 2015, according to new Parks Associates’ research that was announced at its CO...

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Because while the bulk of American households still have a cable or satellite TV package, the percentage is shrinking with each passing year. And those who aren’t ready to cut the cord completely are...

Connected Products Driving Smart Home Growth

Following Parks Associates’ research that came out of the Consumer Electronics Show earlier this month showing approximately 26 percent of U.S. broadband households today now own a smart home device—u...

New resi research promising

U.S. households with professional security monitoring will generate nearly $14.7 billion in 2021, reaching a five-year CAGR of 4.7 percent from 2017-2021, according to Parks Associates’ Home Security...