In The News

The Smart Home in 2025: Outlook and Opportunities

January 29, 2025

home automation

Fiber Broadband Association

This week, Jennifer Kent, Vice President of Research at Parks Associates, joined Fiber for Breakfast and shared insights into the latest trends and innovations shaping the smart home market. Parks Associates has been tracking and analyzing the home automation space for almost 40 years and is seeing some trends shift in how consumers are using this technology, what is happening in terms of competition, and how all of these connected devices impact Internet Service Providers (ISPs) and the broadband fiber services they offer or will offer to the home.

Showcasing a 10-year view, the average U.S. internet household has about 17 connected devices and according to Parks’ research about 45% of U.S. internet households now own at least one smart home device.

Parks’ research shows that the usage of these devices has changed significantly over the last several years. In 2018 before the pandemic, about 60% of smart home device owners self-identified as innovators and were one of the first people to go out and buy new technology.

Kent stated that there are clearly opportunities for ISPs beyond just being the legacy internet provider. Once they can get past just offering a “bundled service” there lies new value-added service types that could benefit from putting these services on fiber broadband networks like technical support monitoring, home security monitoring, cameras and sensors to offer more of a smart Wi-Fi experience.

From the Fiber Broadband Association article, "The Smart Home in 2025: Outlook and Opportunities"

Previously In The News

Over 24% Of U.S. Broadband Households Will Have An IP Camera By 2020, Says Research Firm

Smart home applications may still be seen as a novelty, but in-home security is on the rise with Parks Associates forecasting that about 24 percent of U.S. broadband households will have an IP camera...

More Than 50% Of U.S. Broadband Households Will Have A Smart Home Controller By 2020

Parks Associates today announced three new NUMBERS™ products focused on key IoT categories, including U.S. and global forecasts for IP cameras, home security, and smart home controllers through 2020....

Year In Review: Cyber Attacks On IoT Devices, Networks Grow In Intensity

Mirai, and other similar attacks, could become an even larger problem as more consumers continue adopt IoT devices at the home. Indeed, IAB revealed in its recent study that two-thirds, or 62 percent,...

Broadband Household Smart Home Device Ownership Rose 7% In 2016, Parks Associates Says

Broadband availability may be far from ubiquitous in the United States, but in the homes where a connection is present a new Parks Associates survey revealed that 26% now own a smart home device, up f...

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