Providing market intelligence for more than 35 years

In The News

The role healthcare plays in the 'smart home'

The smart home is moving from being a dream for the future to a reality today--and healthcare will play a vital role in that new frontier, especially in the wake of the Supreme Court's ruling on the Affordable Care Act, according to a new report from Parks Associates.

A "smart healthcare room" is one of many potential scenarios for the blend of the smart home and mobile healthcare, said Harry Wang, Parks Associates' director of mobile and health products research.

"[T]here are multiple routes for smart homeservice providers to enter the health-related markets," Wang told FierceMobileHealthcare in an email interview. 

From the article "The role healthcare plays in the 'smart home'" by Judy Mottl.

Previously In The News

Kickstarter Darling Challenges Blue Apron--With a Hardware Twist

To this point, Patrice Samuels, a senior analyst at Parks Associates, a marketing research and consulting company, says that Tovala has to prove the food tastes good enough to offset the cost of p...

Share A Netflix Password, Go To Jail?

According to a study done by Parks Associates in 2015, 57% of U.S. households access an over-the-top video account, meaning streaming services like Netflix, Hulu or HBO Go, but 11% of Netflix subscrib...

One Bot To Rule Them All? Not Likely, With Apple, Google, Amazon And Microsoft Virtual Assistants

In order for a virtual helpmate to run your life, it needs to engage with the providers of all the services you rely on, from your calendar app to your Uber ride. Those providers must either partner w...

PayPal’s Popular But Apple Is The Class Favorite

PayPal is the number one mobile payment app in the U.S., according to research by Parks Associates and by quite a margin. NFC World reported that 12 percent of those polled prefer PayPal while retail-...