Providing Market Intelligence for 40 Years

In The News

The Rise Of Voice Recognition And Its Effect On Content Marketers

According to the report, "360 View: Mobility and the App Economy", from Parks Associates, 39% of those smartphone users now use some sort of voice recognition software, rising to 50% among iPhone users.

"Among smartphone users ages 18-24, 48% use voice recognition software, and use of the "Siri" voice recognition software among iPhone users increased from 40% to 52% between 2013 and 2015. This translates into 15% of all U.S. broadband households using Siri" said Parks Associates in a recent press release.

From the article "The Rise Of Voice Recognition And Its Effect On Content Marketers" by Helen Leggatt.

Previously In The News

U.S. Mobile Data Growth Predicted To Slow Due To WiFi Use

More and more smartphone owners are using mobile data these days, and that shouldn’t be too much of a surprise given the increase in popularity of smartphones over the years and the numerous plans fro...

Tesla risks drivers being over-reliant on autonomous car tech, report warns

A new study of smart home device owners conducted by Parks Associates in the US has found that 12pc never have their technical problems solved, compared with 5pc in the previous three years. “Stron...

You can tell Comcast what to do on its Xfinity TV voice remote

Voice’s resurgence seems counter-intuitive. The technology first boomed in the 1990s with voice prompters in customer call centers – not always a satisfying experience as the prompters many times rout...

Can mHealth Make Chronic Care Patients Care About Their Health?

According to the Parks Associates survey, 55 percent of Americans with at least one chronic condition aren’t speaking with their primary care physician any more than once every three months. What’s wo...