Providing market intelligence for more than 35 years

In The News

The race to build command centers for smart homes

Market researchers at Parks Associates recently estimated that US shipments of such devices would exceed 20 million units by the end of 2014—increasing to nearly 36 million units by 2017—with about 13% of U.S. households with a broadband connection owning at least one smart-home device.

From the article "The race to build command centers for smart homes" by Don Clark.

Previously In The News

Why TV Antennas Are Making A Comeback

In fact, since 2013, the percentage of broadband households in the nation using only antennas to watch linear TV has jumped from 9 percent to 15 percent, according to data released this month by Parks...

Report: Viewers Say Churn is Based on Lack of New, Original Content

According to Parks Associates, it only gets worse from here. In its 2022 “OTT Streaming Trends to Watch” white paper, their data shows that the average churn rate was 40% in 2020. Right now, the avera...

Voice shopping in retail expected to grow to $40 billion by 2022

While home speakers, as well as the use of AI assistants on smartphones and tablets, figure centrally into the voice shopping market, there is also great potential in the automobile market. A study by...

Report: Pay-TV Subscriptions to Drop 27% by 2024; Streaming Apps to Pick Up the Slack

Pay-TV services are showing their age as subscribership continues to fall, leading to a projected 76.7 million subscriber decrease by 2024, according to a report by Parks Associates. This drop wou...