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The New Apple TV Could Face Stiff Competition From Amazon's Next Product

If you exclude smart TVs and traditional video game consoles, the market for dedicated streaming devices in the U.S. is dominated by just four companies: Roku, Google, Amazon, and Apple.

According to a report from Parks Associates released last month, Roku's devices were the most popular in 2014, accounting for about 34% of the units sold last year. Google, with its low-cost Chromecast, came in second. Amazon came in third, and Apple with its aging, third-generation Apple TV, came in fourth place.

From the article "The New Apple TV Could Face Stiff Competition From Amazon's Next Product" by Sam Mattera.

Previously In The News

YouTube TV goes live in Google's biggest swipe at Comcast yet

The name YouTube alone carries weight as a signifier of people’s viewing habits migrating online. And for networks taking part in YouTube TV’s launch, that could make coming aboard the service seem li...

What percentage of people pay after free Netflix trial ends?

Almost one out of three people who use a free trial to try out a streaming video service end up subscribing, researcher Parks Associates said Monday. That "sizeable portion" of trial users dwarfs the...

Why Steve Jobs' Grand Vision for a Breakthrough Apple Product Remains Unfulfilled

While the HomePod is new and the actual speaker appears to be of a much higher fidelity than its rivals, it's not a game-changer. "Apple is in a position that they haven't often been in over the pa...

Google Makes First Major Chromecast Update Since 2015

It’s perhaps the most affordable living room OTT solution on the market. But as the Parks Associates graphic released in late May shows, Chromecast has been steadily losing market share to Roku, Amazo...

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