At a panel I moderated at Digital Media Wire's Future of Television conference in October, Parks Associates Director of Research, made the point that, among Millennials, it is considered bad behavior to NOT share your pay-TV credentials. Those who do not share are ostracized.
In the Parks Associates whitepaper, "The Cost of Piracy," analyst Glenn Hower writes: "Respondents showed no guilt or embarrassment when admitting to accessing others' paid services." And he goes on to quote one college student:
"I probably wouldn't pay for my own. If my parents dropped, I'd use a friend's password. If they dropped, I'd use a different friend's password. There's like an infinite number of passwords that I could use and not pay for it."
From the article "THE ITV DOCTOR IS IN!: PAY-TV AND THE SHARING ECONOMY" by Rick Howe.
The panel of experts included Anna Scozzafava, VP/general manager, extended stay brands, strategy & operations, Choice Hotels International; Ron Pohl, president, international operations, BWH Hotels a...
In May, a white paper by Parks Associates, a market research firm, compiled with Iris, a cyber protection company, found among 10,000 internet-connected households surveyed, nearly half reported exper...
Film piracy increased by 38.6% last year, according to anti-piracy tech company Muso, and by 2027 the streaming video on-demand business could lose $113 billion annually from content theft, per an Apr...
Those who use over-the-air antennas are a significant slice of the broadband universe. Parks Associates said that about one-quarter of U.S. broadband households used an antenna to watch local broadcas...
