Providing market intelligence for more than 35 years

In The News

The Great ISC West Roundup 2016

I also had a great opportunity to tour the Honeywell Security & Fire booth—the biggest booth this year at ISC West 2016. Honeywell’s George Janelis, senior channel manager, gave me some informative demos on the amazing technology Honeywell now has available for the connected home, and outlined the increased support and options now available for Honeywell dealers looking to provide these options to their customers.

On Thursday, I started the day bright and early with the Security 5K/2K with Mission 500, a great charity in support of children and families in need. This year’s race raised $95,000, and awareness of how much more still needs to be done.

Back at the expo hall, I was able to conduct two great video interviews at the SSN Media Stage for ssnTV. My first interview was with Tom Kerber of Parks Associates, a market research company, who shared with me some interesting insights from the show as he was able to meet face-to-face with so many from the security industry. He noted that ISC West is an opportunity to gather “qualitative evidence to support some of the data and research we are seeing in areas like RMR growth, for example.”

From the article "The Great ISC West Roundup 2016" by Martha Entwistle, Paul Ragusa, and Spencer Ives.
 

Previously In The News

Top 10 Outdoor Security Cameras for Unmatched Peace of Mind

The Parks Associates 2024 Connected Home Research emphasizes the growing importance of smart detection features, such as distinguishing people, vehicles, or animals, to reduce false alerts and improve...

Can too much AI backfire? Study reveals why ‘AI-powered’ products are turning buyers away

A related survey by Parks Associates, also cited by The Wall Street Journal, found that 58% of the 4,000 American respondents said the presence of the term “AI” made no difference in their buying deci...

Why Smart Home Compatibility Still Sucks in 2025 — And How GearBrain Can Fix It

Parks Associates estimates over 60% of U.S. broadband households now own at least one smart home device. From the article, "Why Smart Home Compatibility Still Sucks in 2025 — And How GearBrain Can...

Broadcasters Need To Prepare For Shoppability. Here’s Why

According to Parks Associates, 52% of US consumers are “likely or very likely” to engage with commercial activities on CTV platforms — including ordering food from TV promos, clicking for product info...