Providing Market Intelligence for 40 Years

In The News

The Education of Roku’s Anthony Wood

As viewers across America embraced streaming TV, the number of households watching TV on Roku-powered devices mushroomed from 9.2 million to 90 million between 2015 and 2024. Its platform revenue exploded from about $50 million to $3.5 billion annually over the same period.

But that growth phase is over: 84% of U.S. households now have internet-connected TVs, streaming dongles or internet-connected gaming consoles that let them watch streaming TV, according to research firm Parks Associates.

Roku, a pioneer of streaming devices, still has a leading market share, at least in the U.S., where its software powers nearly 25% of streaming devices, including TVs, up from 20% in 2020, according to Parks Associates.

Apple and Android have nearly 100% of the mobile operating system market; the top three streaming OS systems only had 65% market share in 2025, according to Parks Associates Data.

From the article, "The Education of Roku’s Anthony Wood" by Catherine Perloff

Previously In The News

Despite content concerns, Europeans Want 4k

Among these future buyers, 54% are willing to purchase a 4k TV with the expectation that more content will be available soon, according to Parks Associates. “European broadcasters like BBC and Fran...

Parks: Third Of UK Broadband Households Are OTT Subscribers

Parks Associates says 33% of U.K. broadband households subscribed to an OTT video service as of 3Q 2015. The same study shows that only 15% of U.K. households with pay-TV subscribe to premium movie ch...

When Is It Worth Giving Up Your Data? Americans Aren’t Quite Sure

But thermostats that collect data on you aren’t a hypothetical. In fact, they’re quickly becoming the standard: By 2017, market research firm Parks Associates estimates more than half of the thermosta...

OTT Subs Exceed 60% Of US Broadband Homes

“The growth of OTT subscription services is amazing. Several notable OTT services launched during the past year, and more will be introduced in 2016. We expect to see a variety of new content options...

Phone:
972-490-1113
Mailing Address:
2301 West Plano Parkway, Suite 210, Plano, TX 75075
Expertise
Smart Home: Management and Safety Consumer Electronics Connected Health and Wellness Broadband Small-to-medium Business (SMB) Connected Health
Services
Research Services: Custom and Consulting Research Projects Streaming Video Tracker Security Tracker Smart Home Tracker
Events
CONNECTIONS™ CONNECTIONS™ Summit/CES Smart Energy Summit Connected Health Summit Future Of Video Smart Spaces Upcoming Industry Events
Resources
Press Releases Analyst Blog Parks in the News Connected Consumer Podcast 
About Us
Overview Team Contact Us
Store
View Your Cart

Follow Us to stay informed

© 2023-2026 Parks Associates. All Rights Reserved. Privacy Policy

Design & Developed By Agency Partner Interactive