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Tablet click-through rates for branding campaigns 250% higher than smartphones

March 13, 2013

Recent research from Parks Associates showed that more than one third of tablet owners use the device as a second screen to search for programme information and listings - tablets are substituting interactive programme guides, hence the increased usage in the evenings.

From the article, "Tablet click-through rates for branding campaigns 250% higher than smartphones" by Ellen Hammett.

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Tablet click-through rates for branding campaigns 250% higher than smartphones

Previously In The News

Is There Still Time For 2016 To Be The Year Of The Smart Home? Maybe

12% of Canadian broadband households have smart home device

Roku Adds Google Assistant and 2 New Players to Its Lineup

Could a Button for Improved AI on Galaxy S8 Help Samsung Move Past Its Recent Stumble?

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