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Tablet click-through rates for branding campaigns 250% higher than smartphones

March 13, 2013

Recent research from Parks Associates showed that more than one third of tablet owners use the device as a second screen to search for programme information and listings - tablets are substituting interactive programme guides, hence the increased usage in the evenings.

From the article, "Tablet click-through rates for branding campaigns 250% higher than smartphones" by Ellen Hammett.

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Tablet click-through rates for branding campaigns 250% higher than smartphones

Previously In The News

Is There Still Time For 2016 To Be The Year Of The Smart Home? Maybe

Smart home market still small in Europe, but with many players pushing it forward adoption will rise

Could a Button for Improved AI on Galaxy S8 Help Samsung Move Past Its Recent Stumble?

Where’s the antenna support on streaming-TV boxes?

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