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Tablet click-through rates for branding campaigns 250% higher than smartphones

March 13, 2013

Recent research from Parks Associates showed that more than one third of tablet owners use the device as a second screen to search for programme information and listings - tablets are substituting interactive programme guides, hence the increased usage in the evenings.

From the article, "Tablet click-through rates for branding campaigns 250% higher than smartphones" by Ellen Hammett.

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Tablet click-through rates for branding campaigns 250% higher than smartphones

Previously In The News

Study: 32% of smart tag owners say they use them to track other people without them knowing

Most U.S. Wearable Owners Use Their Gadgets Daily: Study

Watch, Meet Smartwatch: Fossil And Misfit Think They're A Perfect Match

They Started With $10,000. Now They're Taking on ESPN

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