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Tablet click-through rates for branding campaigns 250% higher than smartphones

March 13, 2013

Recent research from Parks Associates showed that more than one third of tablet owners use the device as a second screen to search for programme information and listings - tablets are substituting interactive programme guides, hence the increased usage in the evenings.

From the article, "Tablet click-through rates for branding campaigns 250% higher than smartphones" by Ellen Hammett.

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Tablet click-through rates for branding campaigns 250% higher than smartphones

Previously In The News

U.S. Mobile Data Growth Predicted To Slow Due To WiFi Use

Roku Posts More Stellar Results In Q2 As Stock Price Continues To Surge

Tom's TV repair hangs on, installing outdoor antennas for streamers cutting cable

Can mHealth Make Chronic Care Patients Care About Their Health?

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