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Tablet click-through rates for branding campaigns 250% higher than smartphones

March 13, 2013

Recent research from Parks Associates showed that more than one third of tablet owners use the device as a second screen to search for programme information and listings - tablets are substituting interactive programme guides, hence the increased usage in the evenings.

From the article, "Tablet click-through rates for branding campaigns 250% higher than smartphones" by Ellen Hammett.

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Tablet click-through rates for branding campaigns 250% higher than smartphones

Previously In The News

A new frenemy: Apple is going Hollywood. But it’s been a bumpy ride.

Smart home devices are 'valuable' to 75% of those who use them

For Sprint, T-Mobile, Plans Will Be Unlimited—And Less.

Cutting the cord: 59% of Americans have canceled cable TV, signaling the dominance of streaming giants Netflix, Hulu and Amazon

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