In The News

Tablet click-through rates for branding campaigns 250% higher than smartphones

March 13, 2013

Recent research from Parks Associates showed that more than one third of tablet owners use the device as a second screen to search for programme information and listings - tablets are substituting interactive programme guides, hence the increased usage in the evenings.

From the article, "Tablet click-through rates for branding campaigns 250% higher than smartphones" by Ellen Hammett.

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About Parks Associates

Tablet click-through rates for branding campaigns 250% higher than smartphones

Previously In The News

More People Listen To Music On Smartphones Than Make Calls, Study Finds

Mobile Payments And IoT Trends For Smartwatches

Report: Consumers’ Growing Appetite For Solar, Storage And Bundled Home Energy Services

68 Percent Smartphone Users Stream Music Daily: Study

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