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Tablet click-through rates for branding campaigns 250% higher than smartphones

March 13, 2013

Recent research from Parks Associates showed that more than one third of tablet owners use the device as a second screen to search for programme information and listings - tablets are substituting interactive programme guides, hence the increased usage in the evenings.

From the article, "Tablet click-through rates for branding campaigns 250% higher than smartphones" by Ellen Hammett.

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About Parks Associates

Tablet click-through rates for branding campaigns 250% higher than smartphones

Previously In The News

Energy Bundled Services In Homes

71% Of Us Don't Want A Fixer-Upper Home, Survey Says

More People Listen To Music On Smartphones Than Make Calls, Study Finds

As Cord Cutting Grows 85% of Americans 22–37 Subscribe to a Streaming Service

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