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Tablet click-through rates for branding campaigns 250% higher than smartphones

March 13, 2013

Recent research from Parks Associates showed that more than one third of tablet owners use the device as a second screen to search for programme information and listings - tablets are substituting interactive programme guides, hence the increased usage in the evenings.

From the article, "Tablet click-through rates for branding campaigns 250% higher than smartphones" by Ellen Hammett.

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Tablet click-through rates for branding campaigns 250% higher than smartphones

Previously In The News

Apple Preps Amazon Echo Rival – Is This The Connected Intelligence Moment?

Study: IoT Users May Become Comfortable With Sharing Device Data, For A Price

Competitive Reality of 5G Threatens Previous-FCC’s Title II Net Neutrality

Research: over 50% of U.S. broadband households stream content on TV screens

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